SELECT
    ITEM_POPULAR_RANK AS RANK,
    ITEM_CODE AS CODE,
    ITEM_NAME AS NAME
FROM
    ITEM
WHERE
    SALE_END_DATE !=
    (SALE_END_DATE IS NOT NULL
    AND SALE_END_DATE <= USER_UPDATE_DATETIME)
ORDER BY
    ITEM_POPULAR_RANK ASC,
    ITEM_CODE ASC